{"id":4522,"date":"2022-02-21T08:00:58","date_gmt":"2022-02-21T06:00:58","guid":{"rendered":"http:\/\/contattoblogs.timslatter.co.za\/?p=4522"},"modified":"2022-02-21T08:00:58","modified_gmt":"2022-02-21T06:00:58","slug":"marketing-yourself-beyond-2022","status":"publish","type":"post","link":"https:\/\/contattolive.co.za\/north\/marketing-yourself-beyond-2022\/","title":{"rendered":"Marketing yourself beyond 2022"},"content":{"rendered":"

In the next few years, we are likely to see a significant increase in small businesses, from home enterprises to startups. Many people have had to create sideline income or recover from losing their jobs in a shrinking job market. Jobs seeing the fastest decline are in production or administration support, primarily due to automation and digitisation of platforms and processes.<\/span><\/p>\n

With the meteoric growth of social media, personal marketing has become an attractive option for those who don\u2019t have a budget for marketing and advertising. Leveraging digital marketing is an incredible way to build a small business, but one needs to be strategic about it.<\/span><\/p>\n

When a business is started inside of an urgent need to generate an income, the entrepreneur’s focus is often on earning money as fast as possible. Two common pitfalls of this situation are that they either try to grow too quickly and can\u2019t sustain the growth, or the marketing messages focus more on the product or service and not on the people using it and how they will benefit.<\/span><\/p>\n

The first pitfall requires better business modeling and less marketing; the second pitfall requires better marketing.<\/span><\/p>\n

Startups who are struggling with marketing often think that they have a problem with discoverability, but the problem could be more complex and harder to see. It was in the mid-1990s that Bill Gates said, \u201cContent is king!\u201d and it has formed the baseline strategy for most self-marketers, often to their detriment. Too much time is spent trying to create new content (or feeling bad for not creating content), and not enough time is spent on positioning and distributing content.<\/span><\/p>\n

If you\u2019re not relevant and not \u201cout there\u201d, the right customers and clients won\u2019t find you.<\/span><\/p>\n

To build relevance, you need to position your message well. When there is pressure to generate income, we focus on the money. Wherever we can, we must focus on the difference we make. Keep reminding people why and how you help them.<\/span><\/p>\n

To be \u201cout there\u201d, you need to distribute your content. Social media is great, but it\u2019s not the only way to find and engage with your network. Email, direct messaging, and live events are still incredible options. Any way to deliver content to your ideal client is worth exploring and exploiting. Don\u2019t limit yourself to Facebook.\u00a0<\/span><\/p>\n

Begin with the people who know and like you already, starting with your existing customer or client base and creating opportunities for word-of-mouth marketing. This is savvy distribution as you don\u2019t have to manage it all yourself; you simply create the momentum (distribution) and the direction (positioning) and let your network sustain the flow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the next few years, we are likely to see a significant increase in small businesses, from home enterprises to startups. Many people have had to create sideline income or recover from losing their jobs in a shrinking job market. Jobs seeing the fastest decline are in production or administration support, primarily due to automation and digitisation of platforms and processes. With the meteoric growth of social media, personal marketing has become an attractive option for […]<\/p>\n","protected":false},"author":1,"featured_media":4525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,27],"tags":[],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-market"],"yoast_head":"\nMarketing yourself beyond 2022 - Contatto North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contattolive.co.za\/north\/marketing-yourself-beyond-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing yourself beyond 2022 - Contatto North\" \/>\n<meta property=\"og:description\" content=\"In the next few years, we are likely to see a significant increase in small businesses, from home enterprises to startups. Many people have had to create sideline income or recover from losing their jobs in a shrinking job market. Jobs seeing the fastest decline are in production or administration support, primarily due to automation and digitisation of platforms and processes. 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