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</html><thumbnail_url>https://contattolive.co.za/north/wp-content/uploads/2025/05/Identity-based-financial-goals.jpg</thumbnail_url><thumbnail_width>770</thumbnail_width><thumbnail_height>385</thumbnail_height><description>Who are you? Who do you want to become? Identity-based financial goals are more powerful than you think. &#x201C;The goal is not to read a book. The goal is to become a reader,&#x201D; writes James Clear in his bestseller, Atomic Habits. When it comes to financial planning, we can learn much from this brief nugget of wisdom. Many of us set financial goals based on outcomes. &#x201C;I want to save X amount.&#x201D; &#x201C;I want to retire [&hellip;]</description></oembed>
